Medicare Part C/D Marketing Material Review

Section 1: Use Case Identifiers

Use Case ID: HHS-CMS-00030
Agency: HHS
Op Div/Staff Div: CMS
Use Case Topic Area: Mission-Enabling (internal agency support)
Is the AI use case found in the below list of general commercial AI products and services?
None of the above.
What is the intended purpose and expected benefits of the AI?
Drug and Health Plan Operations (DHPO) staff reviews both advertising mediums and channels materials that includes over 22 different types of media marketing materials ranging from written, digital, and more. The marketing materials are submitted to CMS from either the Medicare Health Plans and/or their third party marketing organizations. DHPO staff reviews these marketing materials to ensure they meet Medicare Marketing Guidelines.

The current process is time consuming and resource intensive. This reduces the efficiency and quality of staff reviews. AI can improve the efficiency and quality of the marketing materials reviewed; with human validation of results. Incorporating AI into current review process can reduce the time it takes to review marketing materials, improve efficiency and allow existing FTE resources to be utilized more efficiently, and potentially reduce the volume of marketing misrepresentation complaints. Ideally this will improve efficiency and quality, help beneficiaries access to care, and also ensure marketing materials meets Medicare Marketing Guidelines.
Describe the AI system's outputs.
The AI tool required has not been identified as we still need to develop a proof of concept. We anticipate AI would learn the various requirements for Marketing materials to help identify issues and compliance with applicable policies and regulations.
Stage of Development: Initiated
Is the AI use case rights-impacting, safety-impacting, both, or neither?
Neither

Section 2: Use Case Summary

Date Initiated: 10/2024
Date when Acquisition and/or Development began: N/A
Date Implemented: N/A
Date Retired: N/A
Was the AI system involved in this use case developed (or is it to be developed) under contract(s) or in-house?
N/A
Provide the Procurement Instrument Identifier(s) (PIID) of the contract(s) used.
N/A
Is this AI use case supporting a High-Impact Service Provider (HISP) public-facing service?
N/A
Does this AI use case disseminate information to the public?
N/A
How is the agency ensuring compliance with Information Quality Act guidelines, if applicable?
N/A
Does this AI use case involve personally identifiable information (PII) that is maintained by the agency?
N/A
Has the Senior Agency Official for Privacy (SAOP) assessed the privacy risks associated with this AI use case?
ongoing

Section 3: Data and Code

Do you have access to an enterprise data catalog or agency-wide data repository that enables you to identify whether or not the necessary datasets exist and are ready to develop your use case?
N/A
Describe any agency-owned data used to train, fine-tune, and/or evaluate performance of the model(s) used in this use case.
N/A
Is there available documentation for the model training and evaluation data that demonstrates the degree to which it is appropriate to be used in analysis or for making predictions?
N/A
Which, if any, demographic variables does the AI use case explicitly use as model features?
N/A
Does this project include custom-developed code?
N/A
Does the agency have access to the code associated with the AI use case?
N/A
If the code is open-source, provide the link for the publicly available source code.
N/A

Section 4: AI Enablement and Infrastructure

Does this AI use case have an associated Authority to Operate (ATO) for an AI system?
N/A
System Name: N/A
How long have you waited for the necessary developer tools to implement the AI use case?
N/A
For this AI use case, is the required IT infrastructure provisioned via a centralized intake form or process inside the agency?
N/A
Do you have a process in place to request access to computing resources for model training and development of the AI involved in this use case?
N/A
Has communication regarding the provisioning of your requested resources been timely?
N/A
How are existing data science tools, libraries, data products, and internally-developed AI infrastructure being re-used for the current AI use case?
N/A
Has information regarding the AI use case, including performance metrics and intended use of the model, been made available for review and feedback within the agency?
N/A